We develop strategic email campaigns that are short, specific to your Ideal Customer Profile and relevant to your company offering, helping you identify new opportunities.
Acquire a lead generation team that builds brand awareness and drive marketing leads to your sales team.
Identifying your ICP and the Buyer Personas within the organizations you would like to reach out to.
Digesting your value proposition and write tailored emails that will catch the interest of your target audience.
Launching email and LinkedIn campaigns that will create sales momentum.
Uploading a warm lead list directly to your CRM with accurate contact information.
We invest heavily in sales intelligence platform allowing us to have accurate contact information and generate growth.
We implement our own tech stack creating a robust sales development process that drive leads to HubSpot or Salesforce.
We create a sales dev dashboard to share the sales development performance such as number of contacts engaged, emails sent, follow-up, replies ect.
We use an omni-channel approach that builds brand awareness and catch the interest of your targets.
In collaboration with you, our team will help finalize and define your market audience and Ideal Customer Profile.
Our team will source all relevant data to your ideal customer profile and buyer persona. From company, phone numbers, to emails, and LinkedIn profile.
Our team will enhance all prospect data to provide most updated phone numbers, and emails to increase conversation possibilities.
Our team will do the research needed on specific areas you want to target and provide you with recommendations and guidance through the process.
Our Approach to Inbound Lead Generation
Acquire a lead generation team that builds brand awareness and drive marketing leads to your sales team.
Identifying your Ideal Customer profile (ICP) and Buyer Personas. Define content creation and related marketing messaging and campaigns.
Setting up Marketing HubSpot within the omni-channel marketing strategy.
Launching email and LinkedIn campaigns to inbound targeted leads to create significant interest.
Based on scoring, uploading a warm inbound lead list directly to your CRM with accurate contact information.
With your insight, we will identify and analyze your target audience based on your product development roadmap as well as researching competitors to see how they are generating Inbound leads to then create a content roadmap.
Once targets are identified, our team will help create content directed to them. Thanks to HubSpot, tracking visitors has never been easier.
Our team will create optimized and personalized landing pages, where the identified targets will put their contact information. The ones who do will then become warm inbound leads.
Our team will start launching educational email campaigns to the identified target audience by starting Marketing Automation (emails). We will start A/B testing messaging to see what resonates the most with which target audience.
Our team will create advanced and personalized educational Marketing content (reviews, videos, blogs, case studies, articles, posts, sales deck, guides, PDFs, brochures etc.) to be sent to targets with the email campaigns or published on website/landing page.
The last stage consists of the analysis of our findings to optimize current marketing efforts. We measure volume and quality of qualified inbound leads that can turn into sales ready leads.
+1 (888)-688-3526
1655 Dupont St, Suite 101,
Toronto, ON M6P 3T1, Canada
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