Market Expansion Program

Acquiring in white label, a sales development team generating qualified meetings from your desired territories

Who can use the Market Expansion Program?

The Market Expansion Program helps companies who want to expand their presence to an unfamiliar territory. We serve B2B SaaS and Business Services Providers that

The Market Expansion Program

The Market Expansion Program is a 6-month collaboration where our clients acquire an extended Sales Development team in white-label using a fully digital outbound sales methodology. We give our clients the ability to:

Target multiple different industries within the same territory

Test and optimize the value proposition until it resonates within the new market

Obtain qualified discussions, convert them into opportunities and acquire first early adopters

Why use the Market Expansion Program?

Low-Risk Investment – we help companies succeed while expanding to new territories by giving them strategic insights on how to penetrate the market
Agile and Iterative Consultative Approach – To better understand the need of the new market and adapt the value proposition accordingly
Feedback Analytics – To understand the potential of the market share that can be acquired
Prospecting Expertise – Acquire our fully remote team with the latest technology, robust processes and best practices
No Disruption – Your in-house sales team avoids losing sales velocity within your home market without being distracted by expansion activities

How does it work?

At Purple Sales, we use a fully digital sales outbound methodology

1. Account based approach – Together, we define a list of companies and buyer personas we will target with tailored messaging
2. A/B Message Testing – Different messaging angles per industry to better understand and analyze which verticals will receive increased traction
3. Multi Channel Approach – Email Campaigns, Calling, LinkedIn Cadences
4. Feedbacks – We provide key insights from strategic reports to adapt and optimize your value proposition within the targeted industries

Onboard

Understanding your value proposition Outbound campaign planification

Month 1

Run

Begin to execute campaigns roadmap
Email sequences go live 
First analysis of engagements (open, click and replies)

Month 2

Optimize

A/B message testing implementation
Personalization of the messaging on target audiences to increase the campaigns engagement

Month 3

Increase

Focus sales efforts on verticals with the most traction to increase meeting quality

Month 4 to 6

Expand

Clear understanding of market potential, allowing companies to make decisions based on market traction

Month 7

How to get started

We work in white-label, thus our clients provide us with their email domain and cloud access to view marketing materials and other relevant documents to better position the client’s product/service in the desired market. Together, we define how we will communicate regularly through your channel of choice. During our onboarding session, we will set up a time for your team to showcase the solution and value proposition to your extended sales development team to expand our knowledge. We have a weekly/bi-weekly meeting which allows our teams to showcase the sales development metrics and talk about the next steps.