Lead Generation/ Appointment Setting
Within the first quarter of their partnership with Purple Sales, the client has reached their new retainer goal for the year. They’ve also tailored a more optimized workflow and sales process. Overall, the organized and attentive team has been responsive to questions and updates via Slack and email.
The client, Ran Mullins, CEO of Relequint, submitted this review online.
Please describe your company and your position there.
I’m the CEO of Relequint. We’re a growth strategy firm delivering inbound marketing for B2B clients in tech, healthcare, manufacturing, and professional service firms.
For what projects/services did your company hire Purple Sales?
We partnered with Purple Sales to develop integrated inbound and outbound marketing strategies for Relequint promoting our Growth Catalyst Framework™. From lead generation and appointment setting to follow-up calls and dedicated SDRs.
How did you select this firm and what were the deciding factors?
We had trouble finding sales partners that were reliable and provided consistent service. We have had partners that would start strong then the results would diminish over time. We found Purple Sales through a LinkedIn connection and we initially used them on client accounts.
Describe the project in detail and walk through their service package.
Our work with Purple Sales began with diagnostics about our ICP (Ideal Customer Profile) and buyer personas we had built, they focused on the specific offerings for our campaigns. They additionally spoke to several key members of our team and developed a tailored sales plan for that included the channels we had requested along with strategic recommendations. We started with lead generation and appointment setting and this led to follow-up calls and eventually dedicated SDRs.
How many resources from the vendor’s team worked with you, and what were their positions?
While we have worked closely with their Director of Sales, Director of Marketing, and our dedicated SDRs, but we have also had access to and received recommendations on challenging prospects from their CEO.
Can you share any outcomes from the engagement that demonstrate progress or success?
Within the first quarter of working with Purple Sales we were able to reach our new retainer goal for the year. We were impressed with their ability to quickly understand our business and develop an active pipeline.
How effective was the workflow between your team and theirs?
Purple Sales developed a workflow with us that was tailored to how we work and out own sales process. We have weekly touch-base meetings with their team to go over progress and next steps for each buyer persona. We also communicate over Slack and email for questions and updates. They are very well organized, attentive, and their communications are clear.
We work very collaboratively with them on email and messaging copy and they follow our brand guidelines. Thanks to their timeliness our pipeline is remaining consistent.
What did you find most impressive or unique about this company?
Our team has a lot of respect for their experience, strategic thinking, and the logic behind their process. They have provided excellent enterprise B2B sales guidance. Their focus on continuous improvement shows in the results of our campaigns. When something goes off-track, they dig into the source of the problem.
Are there any areas for improvement or something they could have done differently?
We are very happy with our partnership with Purple Sales. We are actually looking for ways that we can further integrate our services with theirs for a combined offering.
Project Summary
Purple Sales has been hired by a growth strategy firm to develop integrated inbound and outbound marketing strategies for them. Their work includes lead generation, appointment setting, and follow-up calls.
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to refer
5.0
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