Racoopack Case Study

Lead Generation/ Appointment Setting/ Market Expansion

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Lead Gen/ Appointment Setting/ Expansion

9 months


Burnaby, British Columbia

1-10 Employees

Verified on Clutch


Thanks to Purple Sales’ efforts, the number of booked meetings with the clients has improved. The email campaigns have a high open and response rate. The team keeps the client informed of the project’s progress through weekly reports. Moreover, they’ve been exceeding the expectations of the company.

The client, George Padua, President of Racoopack, submitted this review online.



Please describe your company and your position there.

I’m the President (Pack Leader) of Raccoopack Media. We develop web/mobile applications with gamification and serious games for organizations and individuals that make a positive impact in the world.


For what projects/services did your company hire Purple Sales?

We hired Purple Sales to help us with generating more business, specifically focused in identifying and reaching out to prospects and booking meeting appointments with leads to discuss business opportunities.


How did you select this vendor?

We started a search by creating a shortlist of qualified vendors that fit our needs. After we met with the shortlisted vendors, we found Purple Sales to be the best fit. We determined that Purple Sales best suits our needs of being Canada-based as we are currently focused on growing across North America.

Unlike other vendors, Purple Sales also emphasizes on helping us refine our marketing messaging and sales techniques on top of their core services, which we felt our organization would highly benefit from.

Describe the scope of their work in detail.

To date, Purple Sales has continuously helped us with activities that funnel into booking appointments with prospective clients. This includes sourcing contacts that fit with our target market segments, drafting email marketing messages, and managing email marketing campaigns.

Purple Sales also manages the communications with interested organizations, eventually converting them into booked appointments. Once meetings are booked, members of their team also join our team in meeting with leads. Purple Sales also actively offers strategies on how we can follow up with leads and grow our relationship with them.

What was the team composition?

We have a hybrid team with our internal sales and marketing team working together with the Purple Sales extended sales team. Their team consists of a Client Success Manager, Marketing Research Analyst, and Business Development Representatives.


Can you share any outcomes from the engagement that demonstrate progress or success?

Purple Sales has exceeded our expectations with the results – This is shown by the number of meetings booked with clients, including email campaigns with demonstrated high open and response rates above the industry benchmarks.

We have been able to meet with large organizations and build relationships that will strengthen our position in the market segment. Purple Sales’ efforts have resulted in one new promising customer for us, and we are expecting many more shortly.

How effective was the workflow between your team and theirs?

We are happy with the workflow. Purple Sales keeps us informed of the progress regularly with weekly reports and biweekly meetings to discuss campaign strategies. We have also created an online chatroom to facilitate convenient exchange of information and feedback. Purple Sales works actively towards the project and is also quick to respond to our questions and needs.

What did you find most impressive or unique about this company?

Purple Sales states that they serve as the extended sales team of their clients, and they live up to their word. Their team has put considerable time and effort into understanding our business model and services thoroughly.

In addition to exceeding our expectations in terms of meetings booked, they often give valuable insights and advice on how to build strong relationships with clients. They are open to change and suggestions, such as being flexible with how they create weekly reports for us to meet our needs.

Are there any areas for improvement or something they could have done differently?

We had slight confusion on which types of CRM and email campaign management tools would be used as Purple Sales pivoted between different platforms several times. However, this is understandable to us as Purple Sales discussed this issue with us and explained that they are making changes to streamline reporting processes for their clients.

Project Summary

A web and mobile application development company hired Purple Sales for marketing and advertising. They’re sourcing contacts within the target market, managing email campaigns, booking appointments, and more.








Willing to refer 


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