Pyonnier Case Study

Lead Generation/ Appointment Setting

project3 1
calendar-3 1
industrial 1
location 2
user-4 1
check-mark-3 1
website 2

Lead Gen/ Appointment Setting/ Expansion

24 months

Energy & Natural Resources

Montreal, Quebec

1-10 Employees

Verified on Clutch


Traffic for the site has been increasing. Results from the email marketing campaigns are also positive. The team at Purple Sales is skilled in their field, working efficiently to meet client goals. 

A Clutch analyst personally interviewed this client, CEO of Pyonnier, over the phone. Below is an edited transcript from Clutch analyst.


Introduce your business and what you do there.

I’m the CEO of an R&D management company, Pyonnier.


What challenge were you trying to address with Purple Sales?

I needed help structuring the message of the company and website. I also needed help with developing leads.


What was the scope of their involvement?

Purple Sales developed the website and created email campaigns. The team helps maintain the site now by making corrections and updates.

What is the team composition?

We work with a content manager and a person who manages the email campaigns.

How did you come to work with Purple Sales?

I talked to several companies who provide this kind of service. I talked to their CEO, and I liked how they worked.

What is the status of this engagement?

Our engagement with Purple Sales started in May 2020.


What evidence can you share that demonstrates the impact of the engagement?

They’ve created traffic for our website. The email campaigns are tracked, and the numbers are increasing in our database.

With their help, we were able to generate some contacts and meetings with potential customers. We’re getting an increase in traffic and leads.

How did Purple Sales perform from a project management standpoint?

We have weekly meetings to look at the numbers and see how we’re doing. We use Google Meet video conference calls.

What did you find most impressive about them?

I asked them to work with us because I had difficulties in simplifying and figuring out messages. They helped me a lot with that. They can make simple messages from what I tell them, which is always complex. Their team is very efficient.

Are there any areas they could improve?

Sometimes, they’re pretty slow to take on an action. When they do something, they do it well and reasonably fast, but it can take some time before they actually start to do something. They could use someone internally to coordinate with us.

They used to have an account manager that they don’t have anymore. I found it useful to have this point of contact because she could manage the workload. Now it’s more unpredictable how we’ll go with the workflow. They could use indicators to track progress. I find them to be lacking a dashboard to track that.



Since we got this review from Pyonnier, Purple Sales has made new hires and has acquired motivated Account Managers with time. Purple Sales is always listening to feedback to improve and since Pyonnier, we have been committed to fasten and enhance our weekly communication with our clients thanks to our many new platforms like Slack for overall quicker results.

Do you have any advice for potential customers?

Ask them to be transparent about what they’ve done and not done.

Project Summary

Purple Sales was hired to help an R&D management company, Pyonnier, with their messaging. The team also developed a website and created email campaigns to generate leads for the client. Their services are ongoing.








Willing to refer 


Do you want more qualified leads?