Pyonnier Case Study

Case Study // Appointment Setting & Lead Generation


Software Development


Montreal, QC


Appointment Setting



  • Having the proper digital image and messaging to the desired targeted audience
  • Refining and implementing go-to-market strategy
  • Lack of meetings with Ideal Customer Profile


  • Bringing an out-of-the-box solution, meeting all the requirements to get more appointments
  • Strategic Sales coaching to the executive team
  • Creating multi-channel Marketing support for targeted audience


Adapting the sales techniques and automation tools to the size of the company in a way to reach out to more qualified prospects. Methodology includes web development & design projects on top of CRM configuration, contact data research, and targeted cadences of cold emails and warm calls, consequently generating appointments with the right targets.


PYONNIER, now being equipped with its wholly redesigned digital image, gained momentum in its market, leading to the first opportunities in just three weeks!
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