Pyonnier Case Study

Case Study // Appointment Setting & Lead Generation

Industry

Software Development

Location

Montreal, QC

Solution

Appointment Setting

Web

CHALLENGE

  • Having the proper digital image and messaging to the desired targeted audience
  • Refining and implementing go-to-market strategy
  • Lack of meetings with Ideal Customer Profile

SOLUTION

  • Bringing an out-of-the-box solution, meeting all the requirements to get more appointments
  • Strategic Sales coaching to the executive team
  • Creating multi-channel Marketing support for targeted audience

METHOD

Adapting the sales techniques and automation tools to the size of the company in a way to reach out to more qualified prospects. Methodology includes web development & design projects on top of CRM configuration, contact data research, and targeted cadences of cold emails and warm calls, consequently generating appointments with the right targets.

RESULTS

PYONNIER, now being equipped with its wholly redesigned digital image, gained momentum in its market, leading to the first opportunities in just three weeks!
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