Onyx Case Study

Appointment Setting/ Sales Outsourcing 

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Appointment Setting/ Sales Outsourcing

24 months


Montreal, Quebec

11-50 Employees

Verified on Clutch


Purple Sales has secured many client appointments on a monthly basis since the start of the engagement. Their work has led to the acquisition of three valuable customers. While they could increase the transparency of their workflow, their team has been instrumental to the organization’s growth.

A Clutch analyst personally interviewed this client, Marc Therrien, President at Onyx Technologies,  over the phone. Below is an edited transcript from Clutch analyst.


Introduce your business and what you do there.

I’m the co-founder and president of Onyx Technologies, a CRM developer for the real estate industry.


What challenge were you trying to address with Purple Sales?

We’re a startup that’s had a few customer references here in Quebec. That said, we needed to expand, so we engaged Purple Sales to help us with our lead generation.


What was the scope of their involvement?

Their work has included both phone outreach and email marketing. They’re responsible for booking clients for our demos, every week. I believe they might even do some LinkedIn marketing, but it’s not their main focus. They’re also very good at personalized email outreach, which they specialize in.

What is the team composition?

I’ve worked with Virginie (Head of Business Development) and Jacquiline (Business Development Representative).

How did you come to work with Purple Sales?

Sam (Founder, VP of Sales & Partnerships) used to be a friend of a former business associate of mine. He was acting as an account manager for my partner’s business, and that’s how I was introduced to them.

What is the status of this engagement?

The engagement began in June 2019, and it lasted 2 years.


What evidence can you share that demonstrates the impact of the engagement?

They’ve been instrumental to our growth. They’ve gotten us three new customers, all of whom are great. They’ve succeeded in booking several demos a month ever since we started working with them.

How did Purple Sales perform from a project management standpoint?

They send questions our way whenever they come up, but don’t have frequent or recurring touchpoints. They’re always available whenever I need them for something, and they’re very responsive. They’ve delivered consistently, so this model of communication works for us.

What did you find most impressive about them?

They really got to know my industry. While our product is very niche, they worked hard to understand who our customer base is, and what our go-to-market strategy is. I’ve worked with larger companies here in Canada, and they didn’t do as good a job.

Are there any areas they could improve?

I’d appreciate a little more communication. I don’t get any weekly reports or anything, so there isn’t much visibility regarding what they’re doing on a weekly basis. The results do come in, so I trust them and don’t actually bother them for updates, either. Maybe it’s a two-way street.

Do you have any advice for potential customers?

The way we’ve gotten the most out of our engagement is by paying on a per-lead basis. Every time they book a demo, they get paid, as opposed to being paid by the hour. I don’t know if they’ll be open to working with other customers in that way.

Project Summary

Purple Sales has overseen lead generation for a legal CRM developer. Their outreach has consisted of phone and email marketing efforts. They get paid on a per-lead basis, as opposed to hourly.








Willing to refer 


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