Follow Analytics/ Bryj Case Study

Appointment Setting

12 months

Software

New York City, New York

51-200 Employees

Verified on Clutch

https://dev.followanalytics.com

FEEDBACK SUMMARY

Thanks to the contributions and expertise of the Purple Sales team through their efficient workflow management, the company was able to instantly accelerate their outbound channels. This allowed them to consistently generate meetings every week that their internal teams could then close.

The client, Nicolas Bitner, Sales VP at FollowAnalytics, submitted this review online.

BACKGROUND

Please describe your company and your position there.

FollowAnalytics, now Bryj, provides a low-to-no code Mobile App development software, as well as a Mobile App marketing platform for Analytics and Engagement. I am the WW VP of Sales.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Purple Sales?

We hire Purple Sales to accelerate our partnership channel. Gain Visibility within the Microsoft and Salesforce Ecosystem building awareness with the Microsoft and Salesforce Account Executives opening doors with their customers and generating qualified meetings for FollowAnalytics.

SOLUTION

How did you select this firm and what were the deciding factors?

We considered hiring internally and different external companies. Purple Sales was the perfect in-between solution to quickly go to market with qualified and well-trained business development representatives.

Describe the project in detail and walk through their service package.

Purple Sales would set up entire outbound email campaigns to Salesforce and Microsoft account executives to generate qualified leads for us and iterate and improve the campaigns over time. We got tons of meetings thanks to them which led to opportunities for our companies and revenue.

How many resources from the vendor’s team worked with you, and what were their positions?

2 to 4, with mostly Business Development Representatives and also their VP of Sales.

RESULTS AND FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

They helped us ramp up and accelerate our outbound channel instantly, generating meetings every week, leading to opportunities and closings by our team.

How effective was the workflow between your team and theirs?

Purple Sales was extremely responsive and efficient. They would build an entire campaign in a few days and deliver reports and improvements as needed. Great reactivity and adaptation to our needs.

What did you find most impressive or unique about this company?

How quickly they could adapt to our needs, and how qualified they were on their subjects. They are truly expert on the matter.

Are there any areas for improvement or something they could have done differently?

Not really, it was just a strategic decision to hire internally after some time and was planned from the beginning.

Project Summary

A mobile app development company hired Purple Sales to gain visibility and brand awareness within the Microsoft and Salesforce ecosystems and generate more qualified meetings as a result.

5.0

Quality

5.0

Schedule

5.0

Cost

4.0

Willing to refer

5.0